Is your web site responsive?
Are you wondering what that means?
Do you know why you need it?
Am I asking too many questions?

Responsive web sites are a must have for any online business.  To learn more about responsive web design, let me first address the questions above in the order I asked them:

Is your web site responsive?

Sorry kids, but if you don’t know if your web site is responsive, it probably isn’t.

Are you wondering what that (responsive) means?

Responsive web design is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices. …http://en.wikipedia.org/wiki/Responsive_design

So that’s the dictionary version of it.  Basically, a responsive web site let’s visitors on personal computers, laptops, tablets and smartphones all enjoy the same viewing experience in an optimized format perfect for the size of the screen that they are viewing your web site on.

 

Do you know why you need it?

In the first quarter of 2013, nearly one fourth of total web site traffic came from mobile devices.  That’s up 78% from the same time in 2012 and 109% from 2011.

mobile-traffic-1Q13-walker-sands-2013

 

What this all means is that your web site must have the ability to support visitors from personal computers, tablets, and smartphones!  If your web site can’t be seen by smartphones, you’re losing almost 25% of your visitors.  If your web site doesn’t play nice with tablets, you’re losing another 18% of visitors.  Can you afford to lose that many visitors?

 

The Solution

If your web site is not responsive, this should be your number one marketing initiative for 2014.  The first step is to decide if you want/have an HTML site or WordPress site.  One of my favorite places to shop for themes is ThemeForest by Envato.   They have many high-quality themes and the best customer support!

If you want to read more about Responsive Web Site Design, there are a number of books available at Amazon.com.  Here are a couple of my favorites (be sure to look for the used versions for a nice discount!):

 

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Written by Anna Baron

Anna Baron

I’ve owned and operated The Virtual Link and The Virtual Secretary since 1997. My services include, but are not limited to: virtual assistance, Internet marketing, web site design, and graphic design.